Tuesday, May 13, 2014

Hot Tub Cinema is poised to make a big splash in the movie biz with debut in Williamsburg

hot-tub-time-machine



There won’t be a dry thigh in the house.

But instead of three hankies, moviegoers will need three towels at the new Hot Tub Cinema, which debuts on Thursday and allows film fans to soak in an inflatable tub on a Williamsburg rooftop.

The first film in the series? Take a wild guess — “Hot Tub Time Machine.”

It’s not the first time New Yorkers have taken an offbeat plunge — including cooling off in floating barges and recycled Dumpsters — but this new pool party makes the mind reel.

The 100 or so tickets, which go for $65 and include an open bar, sold out in a snap (with currently more than 1,700 on the wait list). Obviously, Asher Charman picked right when he chose hipsterville for his hot-tub hijinks.



“Brooklyn has the reputation for being such a cool place,” says Charman, who hosted sauna screenings for his college friends in England. “When I started dreaming about coming to New York, I always imagined that famous Manhattan skyline being behind us.”

Charman’s London-based company teamed with crowdsourcing site Crowdtilt to pool funds and bring in the Intex PureSpa Portable Hot Tubs, which feature 120 bubble jets and warm the water up to a balmy 104 degrees.

Guests are advised to bring their own towel, flip-flops and bathing suit, coverup or change of clothes, but Hot Tub Cinema provides the rest: certified EMTs (in case anyone needs resuscitation), fresh popcorn and a waitstaff ferrying beer, wine and vodka cocktails from the bar to the tub, so bathers needn’t leave their bubbles to get buzzed.

That leaves more time to get cozy with your neighbors.



“There is something genuinely very personal about the experience,” Charman says. “Whether you share a tub with people you just met, or come with a friend, there is something fun and rejuvenating about being in a tub together.”

Everyone must wear a swimsuit and sit in his or her assigned tub during the movie, but tub-hopping is encouraged once the film is finished.

Just don’t get too wet and wild. “This is not a sleazy sex party by any means,” says Charman. “I hope New York is on its best behavior!”



Source: http://www.nydailynews.com/life-style/big-new-splash-movie-biz-article-1.1783473



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